<Who's There?> is a 2023 cultural exploration project focusing on the discovery of new cultural trends. It aims to highlight the creators shaping the cultural and artistic landscape of three regions in Gangwon Province: Goseong, Sokcho, and Yangyang. By fostering artistic expansion of local cultural resources and connecting individual resources, the project seeks to deliver experiential narratives to both local residents and visitors. Visual elements are employed to capture elements that evoke curiosity and interest in each location. Through designing an art tour and brand that connects these three areas, the project aims to lead the development of local culture.