Clothes with holes can be repaired and worn again, and things that are discarded can be reborn endlessly.” Kolon developed the ‘SOTSOT REBIRTH’ brand project to transform clothes that would otherwise be incinerated in four years into new products through simple retouching, while also changing perceptions about inventory goods. ID.BRIDGE undertook the brand design for ‘SOTSOT REBIRTH’ in Jeju's Tapdong. The brand design for Kolon Sossoss Reverse conveys the intuitive elements of Jeju and the values of ‘SOTSOT REBIRTH’  in a light and engaging manner. The design focuses on two-way communication to effectively convey the combined values of the spatial project SOTSOT and upcycling, as well as the characteristics of the <REBIRTH> project.