Hi DODO is an English education program designed to help children naturally learn and feel comfortable with English. The core of the brand design focused on strengthening the brand image through consistent visual messaging.

The project effectively integrated the existing "Dodo and Friends" characters into the logo, harmonizing brand identity and storytelling to create a unique and memorable visual language. The BI was designed to be consistently applied across various environments, instilling trust in parents and children alike. By utilizing a bright and vibrant color palette alongside playful visual elements, the design emphasized the joy of the educational program, making Hi DODO not just an English education brand but also an enjoyable experience for children, offering them a creative and delightful learning journey.