IDBR

House of Shinsegae embodies the identity of Shinsegae as a space integrating innovative gourmet platforms, fashion and beauty concept shops, and a luxury platform for VIPs. ID.BR was designed to guide visitors through the secret and diverse spaces within House of Shinsegae using subtle lighting cues, while incorporating elements reminiscent of "HOUSE" to emphasize a private atmosphere. We created signage that encapsulates the overall interior design and brand story of House of Shinsegae.

The overall framework for the signage design planning began with maintaining a sense of unity across spaces related to aesthetics, wine, and fashion, while creating subtle distinctions between different content. The detailed conditions for the signage system design are as follows:

· Connecting the intrinsic elements of the house

· Creating a consistent atmosphere (materials and lighting)

· Clearly distinguishing between street and house

· Seamlessly integrating into the space while delivering clear information

Based on these fundamental design principles, ID.BRIDGE proposed a signage design integrated with key interior materials and derived the results.

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사인디자인 설계의 큰 틀은 미식, 와인, 패션 공간에 통일감을 유지하며 콘텐츠 간 미묘한 차이점을 만들기로 시작되었습니다. 사인에이지시스템을 디자인 설계를 위한 세부 조건은 다음과 같습니다.

· 하우스가 가진 본질적인 요소를 연결하기
· 일관성을 가진 분위기 만들기 (소재와 조명)
· 거리(Street)와 집(House) 차이점 명확히 하기
· 공간에 스며들며 명확한 정보를 전달하기

아이디브릿지는 위 기본 설계를 바탕으로 인테리어 핵심소재와 결합된 사인디자인을 제안하고 그 결과를 도출하였습니다.

Focusing on user experience

HOUSE OF SHINSEGAE