Natural Soul Kitchen is a multifaceted space combining restaurant, deli, bakery cafe, and market, where you can buy and experience healthy food provided by nature. ID.BRIDGE developed and established a design system that embodies the concept of "experiencing the natural essence of freshness" in the brand design. This included Bi design, verbal communication, VMD visual design, signage design, package design, video design, illustration, and more. Each element was crafted to reflect the unique story and philosophy of Natural Soul Kitchen, ensuring a cohesive design system that resonates with its essence.