SK Broadband's 'ZEM Book' is a dedicated learning book for B tv JamKids, where children can interact and learn with their TVs. The book prominently features B tv's character 'Broby,' integrating it across the design of the book, packaging, and leaflets to effectively showcase the brand identity. With a variety of themed illustrations and daily checklist designs that complement each theme, the goal is to create a friendly and approachable appeal for toddlers and young children, who are the primary users of the learning book.