ํด์ธ ํ๋ฆฌ๋ฏธ์ ๋ธ๋๋ ์ ๋ ์ ์คํ ์ด ์ํ๋ฆฌ์26
The logo of Atelier 26 has been inspired by the Atelier architecture and vintage closets with a mysterious and eccentric atmosphere. Its stair structure that seems perspectively incorrect yet is piled up in a regular manner forms an ambience that feels like it is drawing you inside to a third space of mysterious changes, and this also delivers a magical hallucination that looks like as if each Atelier moves and diverse visual experiences. The sophisticated orange color was used to highlight, and a contradicting vintage green color was matched with it. The colors are blended well with the line motif with an odd shape to finish the identity of Atelier 26 in which the classic and modern vibes co-exist.
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์ํ๋ฆฌ์26 ๋ก๊ณ ๋ ์ ๋น๋กญ๊ณ ๋ฌํ ๋ถ์๊ธฐ์ ์ํ๋ฆฌ์ ๊ฑด์ถ๋ฌผ๊ณผ ๋นํฐ์ง ์ท์ฅ์์ ์๊ฐ์ ๋ฐ์ ๋์์ธํ์์ต๋๋ค. ํฌ์ํ์ ์ผ๋ก ํ๋ฆฐ ํํ์ด๋ฉด์๋ ๊ท์น์ ์ผ๋ก ์์ ์ฌ๋ ค์ง ๊ณ๋จ์ ๊ตฌ์กฐ๋ ๋ง์น ์ 3์ ๊ณต๊ฐ, ๋ฏธ์คํ ๋ฆฌํ ๋ณํ์ ๊ณต๊ฐ์ผ๋ก ๋ค์ด๊ฐ๋๋ฏํ ๋ถ์๊ธฐ๋ฅผ ํ์ฑํ๋ฉฐ, ์ด๋ ๊ฐ๊ฐ์ ์ํ๋ฆฌ์ ๊ณต๊ฐ์ด ๋ง๋ฒ์ฒ๋ผ ์์ง์์ ๊ฐ์ง๋๋ฏํ ์ฐฉ์ ๋ฐ ์๊ฐ์ ์ธ ๋๋๋ ํจ๊ป ์ ๋ฌํฉ๋๋ค. ์ธ๋ จ๋ ์ค๋ ์ง ์ปฌ๋ฌ๋ฅผ ํฌ์ธํธ๋ก, ๋๋น๋๋ ๋นํฐ์ง ๊ทธ๋ฆฐ ์ปฌ๋ฌ ๊ณ์ด์ ๋งค์นํ์ฌ ์ฌ์ฉํ๊ณ ์ด๋ ๊ธฐ๋ฌํ ํํ์ ๋ผ์ธ ๋ชจํฐ๋ธ์ ์ด์ฐ๋ฌ์ ธ ํด๋์๊ณผ ๋ชจ๋์ด ๊ณต์กดํ๋ ์ํ๋ฆฌ์26์ ์์ด๋ดํฐํฐ๋ฅผ ์์ฑํฉ๋๋ค.
Client.
Shinhwakorea
Work scope.
Bi Design, Identity System Design
Year.
2020
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