Ellie's Favorite is a multi-edit shop brand under Inho Group, planning a new online/offline editing shop and distribution consultancy platform. As a newly launched brand, it aims to approach customers with a friendly image. The logo and emblem are designed with the motif of the representative character, a dog named Elli. They are crafted to stand strong on their own and also harmonize seamlessly when applied to products or in collaboration with other brands, ensuring a cohesive balance. Additionally, various adaptive logos have been designed to flexibly apply across different media channels.