'SOCIETY·L' is Lotte Card's VIP membership program consisting of Chairman, Executive, and Elite tiers, providing a wide range of services across various aspects of culture, education, and the arts. The initial 'L' in SOCIETY·L symbolizes the VIP customers as 'Leaders' and represents the values offered by Lotte Card. At ID Bridge, we have developed a brand mark applying the 'L' initial motif to the Lotte Card Square design, and established VIP member BI design policies and promotion design guidelines.