The North Face White Label is a lifestyle collection from The North Face that harmonizes functionality with trendy style, suitable for everyday settings as well as sports and outdoor activities. ID.BRIDGE developed the logo type for this project and established a systematic approach for certifying and integrating the original mark. Additionally, we created a brand application to enhance the unique brand identity of The North Face White Label. Through these efforts, we contribute to providing customers with innovative and diverse style options while effectively conveying The North Face's philosophy and functionality.