'Matters' conveys the message 'Earth is important' and goes further by questioning 'How much do we value the Earth?' It aims to constantly remind us of the preciousness of our beloved Earth and sustainability, infused with deep affection. In the design process, efforts were made to effectively express the core values and symbolic elements of Kolon Sports. The evergreen tree symbolizes Kolon, representing our sustainable future. The symbol of Earth and circulation visually depicts our responsibility in harmony with nature.